^ ^ ^ This is true, but I also think it's important to note the role repeated financial and cultural success has on one's mind and ego when elevated repeatedly by both the market and culture. You are not only just financially incentivized not to innovate, but your ego continues telling you "my ideas are always good no matter what others think" after these successes, even when that's not necessarily true and you need to be reined in by others so your good ideas can still shine and the bad ones can be challenged. This is how top-down cultural problems in studio disciplines calcify in addition to financial incentives. It's important as a person(s) running a successful studio to not surround yourself with yes-men, which is not an easy task due to the previously-mentioned perverse financial and egoist incentives.
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