This is a comic  Panel 1: A caption says: "FRANCE, 1900" Claude, a professional cook in his work attire, arrives driving a very old-fashioned car from that era. He stops in front of a large open factory door.  Panel 2: Claude walks into the factory hall. Inside, men are busily making bicycle and car tires.  Panel 3: Claude greets a worker and grabs a finished tire from a rack. Claude: "BONJOUR."  Panel 4: Claude holds the tire in front of him and examines it closely. He makes a disapproving face.  Panel 5: Claude stretches the tire.  Panel 6: Claude sniffs the tire.  Panel 7: Claude bites into the tire. At that moment, Victor, the factory director, approaches Claude with a serious expression. Victor: "MONSIEUR, WHAT ARE YOU DOING HERE?"  Panel 8: Claude narrows his eyes and gives a sinister look. Claude: "JUDGING."  Panel 9: Claude: "MONSIEUR, YOUR TIRES ARE TERRIBLE. THEY ARE STIFF, UNPLEASANT TO LOOK AT AND THEY SMELL BAD."  Panel 10: Claude walks back toward the same open door. Claude: "ZERO STARS. WOULD NOT RECOMMEND. GOOD DAY, MONSIEUR."  Panel 11: A wide shot of the factory. Claude drives away in his car. Victor stands in the doorway, calling after him. Victor: "HEY MONSIEUR! HOW WOULD YOU LIKE IT IF WE CAME INTO YOUR RESTAURANT AND RATED YOUR FOOD?" Claude: "I DARE YOU, MONSIEUR." The Michelin logo is visible at the top of the tire factory.
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[–] 13 points 1 year ago

it isn't this for sure but it is very much advertising gone good

Michelin tires would put out road maps with advertisements and they started to include destinations with restaurant reviews in them, that was like the biggest critical review that a restaurant could get back then. So they took it really seriously

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