This is a comic  Panel 1: A caption says: "FRANCE, 1900" Claude, a professional cook in his work attire, arrives driving a very old-fashioned car from that era. He stops in front of a large open factory door.  Panel 2: Claude walks into the factory hall. Inside, men are busily making bicycle and car tires.  Panel 3: Claude greets a worker and grabs a finished tire from a rack. Claude: "BONJOUR."  Panel 4: Claude holds the tire in front of him and examines it closely. He makes a disapproving face.  Panel 5: Claude stretches the tire.  Panel 6: Claude sniffs the tire.  Panel 7: Claude bites into the tire. At that moment, Victor, the factory director, approaches Claude with a serious expression. Victor: "MONSIEUR, WHAT ARE YOU DOING HERE?"  Panel 8: Claude narrows his eyes and gives a sinister look. Claude: "JUDGING."  Panel 9: Claude: "MONSIEUR, YOUR TIRES ARE TERRIBLE. THEY ARE STIFF, UNPLEASANT TO LOOK AT AND THEY SMELL BAD."  Panel 10: Claude walks back toward the same open door. Claude: "ZERO STARS. WOULD NOT RECOMMEND. GOOD DAY, MONSIEUR."  Panel 11: A wide shot of the factory. Claude drives away in his car. Victor stands in the doorway, calling after him. Victor: "HEY MONSIEUR! HOW WOULD YOU LIKE IT IF WE CAME INTO YOUR RESTAURANT AND RATED YOUR FOOD?" Claude: "I DARE YOU, MONSIEUR." The Michelin logo is visible at the top of the tire factory.
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[–] 74 points 1 year ago (5 children)

Not too long after the automobile started gaining popularity, they started releasing a sort of driving guide, basically cool road trip ideas to get people using their cars more. Part of this guide was rating restaurants. After a while the guide part fell off, but the restaurant ratings stuck around.

Until today when nobody remembers the guide but the restaurant ratings are the most prestigious awards in the entire industry.

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