https://en.wikipedia.org/wiki/Recuperation_(politics)
every cool new idea or invention must be made to bend to the will of Capital or extinguished (most often both)
p2p file sharing > subscription streaming services etc
texting (costs basically nothing because it fit in unused spaces within existing protocols) > every carrier charges for it for a decade or more even though it didn't cost them anything and was not a reliable service
Stonewall > Corporate and Law Enforcement Pride Events
there's plenty of examples beyond these if you think for a few minutes