I've been inside a few big companies and I've seen exactly how it works.
In order to manage huge organisations, they divide them all up into cost centers. And the website is considered marketing so it gets given a budget on the theory that it brings customers. It uses the budget to make games and it does indeed bring customers.
Then a few years later, the shareholders are asking why their stock hasn't outperformed the market, and they put in a CEO tasked with fixing it, and the CEO asks the head of the department in charge of websites what can he do to address the fact that his department is losing money instead of making it.