Got this notification when I opened Chrome when coming back to my desk after lunch.
"We changed our privacy settings to allow us to snoop on what you're looking at and shove you ads accordingly. Feel free to opt out, but we'll probably opt you back in when you aren't paying attention."
I play World of Tanks which has frequent battle passes. I used to try and grind earlier but then came a moment where I said fuck it, this feels like work and not fun. So now I just treat the base game as what I get. Any other reward is just a bonus. This change in mindset has worked quite well for me.