Fair enough, political definitions are rarely well-defined.

I guess people often use it to mean the more internet-savvy, meme-posting, trolling right wing.

Yeah, that's how I understood it... Not really something Eich seems to do much.

I'm not sure why anybod would think it's not connected.

Just because Eich has awful views doesn't give license to also be awful by throwing around random other accusations or connecting him with trolling skinheads. Remember, even the Nuremberg Trials had defense attorneys, so let's stick to the high road of justice, not the shitty cesspool that the far right wants to drag us into.