Models need vast amounts of data. Paying individual users isnt feasible, and like you said most of it can be scraped.
The only way I see this working is if scraped content is a no go and then you pay the website, publishing house, record company, etc which kills any open source solution and doesn't really help any of the users or creators that much. It also paves the way for certain companies owning a lot of our economy as we move towards an AI driven society.
It's definitely a hot mess but the way I see it, the more restrictive we are with it, the more gross monopolies we create for no real gains.