Its that social inertia, and I get it.

I ran a neighborhood group's social media, and even after FB turned openly shitty, I had to stay on there, because thats where people are.

I mean, I could have pushed the org to drop them, but then we would have lost the eyeballs of thousands of neighbor's we're trying to work FOR.

Same deal with Twitter, they've just gotten to the point where most NPOs lose less by leaving than they would by staying.