I held off on Windows 10 for as long as I could until Adobe, and therefore my job, required it. Now this nonsense. I hope this isn't the start of them joining on the web DRM bandwagon.
In the AEC field we have Bluebeam as a de facto industry standard for PDFs, and it's vastly superior to Acrobat in every way for our typical use cases. I imagine it's a bit harder in other industries, though.