I think this time the manufacturers will be pretty quick at adopting the new branding; if there's two competing devices next to each other, one marked with "USB 3.2 Gen 2x2", which no one understands, and other one with "USB 20Gbps" I think the latter will sell more.

You mean the 3.0, 3.1 gen 1 and 3.1 gen 2 that all was changed to the same thing?

Even the 3.2 gen 1 is the same as the others IIRC and you need like 3.2 gen2 2x2 to go to even 10gbps.

I'm maybe off a little bit but the gist is there, rant off/

But it's the very first time that they are making them actually make sense.

I mean... yeah? They're not gonna break into your house and emboss new symbols on cables you already own.

You may as well be advocating against better food packaging labels because stuff you've bought already won't benefit from it.