Humans aren't rational creatures.
That's a truism, but it's not justification for allowing it to happen. People being naturally irrational is not an excuse to continue being irrational.
And if it makes people feel uncomfortable to be reminded that they're choosing to be abused by billionaires for free, then good. Get uncomfortable. I hope they feel uncomfortable every time they scroll Facebook. I hope they feel a little shame every time they complain about housing prices on Instagram, because clearly, knowingly having their worst impulses monetized for the benefit of the absurdly wealthy isn't enough.