It's pretty much a highway. Dangerous to stop on, and the shoulder was turned into a bike lane. Beyond the bike lane on that stretch was a ditch the car couldn't cross without damage.
I'm presuming they were broken down, it's the usual reason for someone to abandon a car kilometres from the city or suburbia. They may have been pulled over by police and not allowed to continue due to drunk driving.
It really was a crap situation where the car had no other safe option and the cyclist would have been okay had he looked forward instead of down.