When I think about it I think it's mainly been web hosting type services where data is being streamed or stored on the cloud that I've been fine with subscriptions for. And then not so much for pure software preferring more pay once and then pay for a new version update down the line type of approach like Office 2021 for example over Office 365. Although, I've moved mostly to libreoffice.

Same for games. I'd rather pay Diablo 4 $70 over paying for PS+ or game pass. Chose to forgo online multiplayer than pay for PS+ on my PS4 last Gen. Generally preferred a large one time lump sum than small monthly payments for things, since I suppose I just a distaste for adding more monthly expenses to the already growing list of monthly expenses.

I think Christian with Apollo went with a much better approach where he didn't put in any ads, but limited the app to only being able to use one account and putting a limit to the filter list. But, you could buy the pro version to remove those limits and he put in subscription options too. If subscription is to be pushed his approach felt like the most tasteful way to go.