I'm in that age bracket and male and among the people I know reading literature is basically nonexistent. I constantly see people browse Instagram when randomly bored so a bunch of organizations use Instagram as their primary means of communication then I end up browsing Instagram to get updates from those organizations and get addicted to it like everyone else. Video games are social and also addicting so people prefer those over literature as well. Aside from that people have very limited time and want to spend the few moments of free time they have doing things that are more social, more engaging (which black marks on a white paper doesn't do a great job at, I can barely pay attention to them for like 2 minutes), or more relevant to their hobbies or future. With music on the other hand I've seen differently, a lot of people use Spotify frequently and I've met quite a few people who have strong interests in certain bands or genres. Also while the internet has caused all sorts of problems regarding addiction and misinformation and people not being as social, I think it has also caused people to be more connected and empathetic on a large scale since they see the struggles of people outside of their physical social bubble.
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