The reports were that the amount they are asking 3PAs to pay is 29× the revenue that they would make from a user in advertising. Astonishing.
But I agree. If they had started this out simply by saying "no more 3PAs except for approved accessibility-focused apps", the protest would never have been able to get the steam it did. That statement would have cut the legs out of the accessibility-focused concerns (even though it doesn't actually adequately address VI users' needs). It would have removed the possibility for the huge drama that happened with their awful communication with and lies to 3PA devs. It would have completely mitigated bot devs' concerns. And it would have made the NSFW issues completely moot. With those issues addressed, there would have been nothing for the protests to really hook on to in quite the same way.