yeah, but you also have to factor in the other costs of ownership - insurance, registration, maintenance, parking, etc if you would need a second family vehicle in addition to the little pickup, as opposed to one big pickup for the job and family. There is a valid use case for both. Most of the folks you see in the one on the left aren't using it for a valid use case, but there are some that do. I'm not one of em, I drive a sedan, just sayin I get it.