Yeah this is definitely a brand merger in some ways.

I imagine it might be due to profitability, too. I think the rate of articles has slowed down in the last 5 years, and I think losing Ian Cutress's analysis was also tough for their articles.

It feels like a lot of the hardware journalism these days has moved to YouTube, like Gamers Nexus, Hardware Unboxed, TechTechPotato, Moore's Law Is Dead, etc.

I think Chips and Cheese seems to be the biggest site for detailed hardware analysis these days.