Yeah, don't know what that "fake" is all about. It's a Swedish company that gives Swedish names to their product lines and actually seems to care about maintaining their reputation for good design instead of enshitification so they can gouge their loyal customers until they realize they shouldn't be loyal anymore.
Though I do wonder why I don't mind IKEA's Swedish product names but find Starbucks' use of Italian words for cup sizes to be insufferable...