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YouTube is Losing The War Against Adblockers (www.howtogeek.com)
submitted 2 years ago by to c/technology@lemmy.world
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  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
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[–] 32 points 2 years ago (12 children)

It’s always laughable to me that these companies are able to have the meta data on our entire lives and yet show ads for shit we don’t even want.

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  • [–] 16 points 2 years ago (3 children)

    I'm a lesbian, Google has enough data on me to know I'm a lesbian, I live with women, don't really hang out with men at all. I use a bunch of Google services so I know Google knows this about my living situation.

    SO MANY FUCKING ADS FOR MANSCAPED, WHHHYYYYY. I am not the target market for this Google.

    I've taken to blocking the ads, still more Manscaped. Is it cause blocking = engagement? "Oh wow, she interacted with this ad to block it but ignored the others, what a good ad placement!"

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  • [+] 9 points 2 years ago* (last edited 1 year ago) (4 children)
    [deleted]
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  • [–] 3 points 2 years ago (1 child)

    There are tons of products I'd impulse buy, old lego sets, spice and hot sauce samplers, custom gaming dice.

    I won't normally go out to shop for them but if they show up as an ad I may click and buy.

    But they NEVER advertise anything to me that I like or am interested in. It's always bullshit

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  • [–] 3 points 2 years ago

    Exactly. Show me ads for guitar parts, pen inks, and 80’s kid stuff. I would impulse buy the shit out of that. Instead it’s “Want this loot box filled with bullshit that a hipster is trying to sell”. No thanks.

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  • [–] 9 points 2 years ago

    the thought is "not what you want, what THEY want you to want".

    If your favorite brands and IPs aren't as profitable as Mypillow and Regressive Fake University ads (well not mypillow anymore thankfully)

    That's the key difference and why nearly every idle auto-play leads to the alt-right within a few hundred views.

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  • [–] 8 points 2 years ago* (1 child)

    Not to mention 50 different variants of the same annoying loud video ad, so that even when you block it, you have to do it 49 more times to actually stop seeing it.

    And the problem with the same irrelevant and animated ad repeated 5 times on the same webpage

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  • [–] 12 points 2 years ago*

    Look at it this way, Google stopped caring about their viewers as anything more than wallets to empty years ago. Now they're going through the same cycle with advertisers. They don't care if the ads land, or the targeting works, just that they can convince them to keep buying ad space.

    Eventually the ROI will show as not worth it to the advertisers, but by then Pichai and the rest of the C-suite will be pulling the same scam at another company whose investors are more greedy and stupid than saavy.

    Because the horrible truth of America now, is that CEOs and their ilk have stopped caring about creating value, or building a sustainable business model with long term revenue. Now they just look at witless investors as wallets to be emptied too.

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