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YouTube is Losing The War Against Adblockers (www.howtogeek.com)
submitted 2 years ago by to c/technology@lemmy.world
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  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
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[–] 370 points 2 years ago (61 children)

Imagine being on the YouTube ad team...that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.

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  • [–] 202 points 2 years ago (9 children)

    Even better, you work for one of the wealthiest corporations in the world with virtually unlimited resources at your disposal, and you still get your asses handed to you by a handful of people with laptops.

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  • [–] 55 points 2 years ago (8 children)

    If they didn’t have to support the web, and various legacy platforms, the could lock it all down with drm more easily.

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  • [–] 137 points 2 years ago (6 children)

    Hence Google's proposal to DRM the web

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  • [–] 10 points 2 years ago (5 children)

    And people's response has shown its not easy or even working.

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  • [+] 8 points 2 years ago* (last edited 1 year ago) (4 children)
    [deleted]
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  • [–] 5 points 2 years ago (3 children)

    That’s far less true now that they’re breaking the functionality of tons of adblockers that it was a few years ago.

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  • [–] 73 points 2 years ago (4 children)

    At least you can tell your boss "I'm working on it!", sit on your ass, and every 6 months add one more little UI or formula change which "finally stops adblockers" but is defeated within 3 days.

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  • [–] 34 points 2 years ago (3 children)

    Yeah I don't believe they really put their hearts in it. If they truly wanted to force you into watching ads, they'd manage. Their team is just not that interested.

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  • [–] 26 points 2 years ago (35 children)

    Your whole existence revolves around peddling ads before people can watch the ads they want.

    Ah, what. Who wants or likes to watch ads at all?

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  • [–] 75 points 2 years ago (27 children)

    A lot of creators have just turned into corporate shills. I stopped watching ETA Prime's channel about tech reviews because it was becoming pretty clear that mostly everything he got was paid for by the company. Also, most creators are putting their own ads into their content.

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  • [–] 57 points 2 years ago* (16 children)

    Welcome to Youtube. It's ads all the way down. Unless:

    Firefox browser, Ublock Origin extension, Sponsorblock extension

    Save 40% of your viewing time for actual content and send tips through creator's Paypal or whatever.

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  • [–] 9 points 2 years ago* (9 children)

    YouTube is just on demand TV with extra steps these days. I've stopped watching videos, I have an LLM transcribe and summarize for me now. 99% of the content of a 10-15 minute video can be summarized into 1 or 2 pages and read in under 2 minutes.

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  • [–] 24 points 2 years ago (5 children)

    I have an LLM transcribe and summarize for me now.

    Only a matter of time before LLMs start injecting their own ads into these responses.

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  • [–] 3 points 2 years ago* (last edited 2 years ago)

    By that point I'm pretty sure we'll have an effective compact model that can run locally and transcribe downloaded videos on reasonable hardware. Or you can just sic a paid model like chatgpt on the task. The corporate Internet is entirely focused on subscription service models now, unless you run the model yourself on local hardware you're going to end up paying someone somewhere a service fee.

    Edit: y'all need to learn about minified models designed to run on edge hardware, they're a thing and often work shockingly well.

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  • [–] 4 points 2 years ago (1 child)

    I think I need this, finally a real use for 'ai'.

    The amount of how to videos you have to watch through, when all you want is one little piece of info you should be able to search or scan for has been a problem since before the internet figured out how to increase clicks by making a web page in to slides.

    Can you link me a how-to video on how to get startedt and send me a summary from your working setup?

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  • [–] 8 points 2 years ago (3 children)

    I hope nobody lets them know that Firefox on Linux has never shown ads for any of their content.

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  • [–] 12 points 2 years ago (2 children)

    Don't worry. Linux is only 4% of the total computer market. They aren't bothered with you because Linux isn't worth it.

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  • [–] 18 points 2 years ago

    I don’t follow those creators!

    The best part of YouTube is the small creators who are just making videos as a hobby. Once they get so big they start shilling products they wouldn’t use themselves I drop them like a hot potato. For the most part that doesn’t happen though because I prefer niche topics and creators that don’t have “sellout” personalities.

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  • [–] 22 points 2 years ago (2 children)

    I'm sure they make enough money to not care. Being in the part of the company that brings in the dough is generally a pretty good position to be in as well.

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