Musk is probably unique among Big Tech owners in that he's using his product daily (most people think to the detriment of both Xshitter and his other ventures). He is definitely the person who both directed company resources to be devoted to a GenAI product, and ensured that it doesn't have the "guardrails" his fans and himself decry as "woke".

In other words, no other Big Tech CEO is dumb enough to give the OK to a product that trashes its reputation.