I've yet to try Bluesky, and Twitter wasn't exactly the beacon of human decency or anything, but I feel like Bluesky in its current state is less of a refuge for actual human communication, and more just brands trying to find a less toxic platform to endlessly-positively-organically-brandvertise on.
Mastodon can feel a lot more slow, but also as a person it feels a lot less like whispering into the void.
As a person trying to market though, I suppose I'd probably make a Bluesky account... or...begrudgingly...a Xitter account...ughhhh....