You're taking showerthoughts way too literally. It's an exaggeration. The number didn't "reverse" but it definitely multiplied. Businesses were impacted and who works for businesses? People who probably never heard of cloudstrike until it shut them down. It grounded flights and every person in an airport since then have probably heard the name. Anyone with a news app on their phone probably got a notification and know the company now. The number has drastically increased and that's the point, not that it specifically "reversed."