It's obvious that private businesses will embrace the fediverse, where they have 100% control over their content, federating with other no-nonsense entities in the business. So they can avoid exactly what is happening to you now.

You know what consumers like me hate? Having to create yet another account on a platform so I can ask a support question. I discussed it there. Once a manufacturer is federated he doesn't have to think about which social platform to create an account on. One fediverse account will open every consumer the door of all the manufacturers who join the fediverse, without the second thought of who is piloting facebook, twiter or reddit.

Facebook tried it by allowing partners to "login with my facebook account". But you still had to put your eggs in the facebook basket. Now you can be your own basket if you are very picky about your online image, like Nintendo for example. Nintendo would have his own instance, it's big enough, reputed enough, without sacrificing anything in term of control.

Something people like you can think about is the mechanism behind the federation system. Who would you federate with, what kind of company, who would you trust, etc...