I mean, I'm choosing to use this service. If it felt unfair I'd just buy the groceries myself. They're not a charity, you're getting a premium service and there are costs associated with this. I don't think it's priced unfairly to begin with, it falls somewhere between buying your own groceries and getting takeout. The value is saving me time figuring out recipes, gathering the ingredients and getting a different meal every night, this is the value you pay for. I don't know why people expect these companies to just give this service away.