Yeah just cutout the middle man and support creators directly

I lack the money to buy something from every creator I watch (literally over 100 channels subbed to), and premium genuinely does pay them more than ads. Sure, like half is going to google, but it's definitely the easier way to support the creators that does actually pay them.

Why not?

If i am going to be supporting creators I think YT premium would be the way I would do it.

YouTube Premium is super helpful in distributing money automatically to creators without needing to think about it.

I have many many creators I tune in and out of I am not going to be trying to manage all of their patreons and trying to manage all of that.

Honestly I have to much crap already, 99% of merch is just garbage IMO that i will never use and don't need.