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Twitter Turning Into X Is Set to Kill Billions in Brand Value (www.bnnbloomberg.ca)
submitted 3 years ago by to c/technology@beehaw.org
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An estimated $4 to $20 billion in value, what is he thinking?

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[–] 103 points 3 years ago (1 child)

"Our logo is our most recognizable asset. That’s why we’re so protective of it." -Twitter's (Currently Outdated) Brand Toolkit Page

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  • [–] 89 points 3 years ago (2 children)

    The best part is that because now it's just Unicode 𝕏, the logo is public domain and it can be used by anyone in that exact shape in any context.

    No matter how good are their patent lawyers, I don't think they will succeed to trademark prior art designed by someone else

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  • [–] 40 points 3 years ago (2 children)

    Also read that Microsoft is holding the trademark on 'X' because of DirectX, X-Box, etc...

    I wonder how long until Elon pulls the "it's just a joke bro"

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  • [–] 32 points 3 years ago*

    It's even worse than that. X is used so widely in trademarks that it's guaranteed to attract lawsuits. Facebook had to settle several claims over the change to Meta, and the use of X is a much bigger problem than that. And Musk is so dumb that he'll probably try to fight them and end up paying a fortune in legal fees anyway.

    Edit: Relevant article: https://www.reuters.com/technology/problem-with-x-meta-microsoft-hundreds-more-own-trademarks-new-twitter-name-2023-07-25/

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