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Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)
submitted 3 years ago by to c/technology@lemmy.world
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[–] 12 points 3 years ago (6 children)

Yeah, I really don't get why people would care much about branding. It's everything leading up to that that's starting to wear people out.

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  • [+] 44 points 3 years ago* (last edited 1 year ago) (2 children)
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  • [–] 17 points 3 years ago

    Now? This isn’t Twitter anymore. It may look and feel like Twitter did yesterday, but this is the moment where people stop and look around and ask “What happened?”

    I think this is the main thing. It's like, why draw so much attention to this thing that people liked fine before and which you want to mutate into some sort of hypermonetized cyberpunk dystopia omninetwork? Changing the name to something vague and edgelord is like a big giant sign that says, "REEVALUATE YOUR RELATIONSHIP WITH THIS APP RIGHT NOW!"

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  • [–] 4 points 3 years ago*

    Oh God have you met people? When people talk about their tweeting, the neurochemical feedback mechanism is "oh wow you tweet?" It's filled with positive cultural context.

    If that response becomes "wtf is twxing?" that entire zeitgeist just collapses and people will view the service with active repulsion. Like a toy they've grown their identity out of. Or a cringe dress they wore to their sibling's wedding.

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  • [+] 3 points 3 years ago* (last edited 3 years ago) (1 child)
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  • [–] 2 points 3 years ago*

    Yeah and it especially doesn't make sense since the twitter apps - where most people use twitter - are still called twitter and still have the twitter logo. Nothing has changed, and even with a name change and logo change nothing is going to change. It's still twitter, and the people hate-tweeting that they're leaving are still going to stay, since they've been hate-tweeting that they're leaving since Musk bought the place lol.

    What are the sources for this "user exodus"? Where are the stats, the numbers? It's just clickbait by people that want twitter to die.

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