Oh yeah, I feel that. I got a nice beach towel with my company's name on it some years ago, of course I couldn't take it to the beach, I'd feel silly. But on the other hand - nobody sees it if I use it in the shower. Man, that company name has touched my dick&balls so many times I'm thinking I should marry it at this point.

I always try to make them put the branding in shitty places. For the umbrella I got them to print it on the classy wooden handle, instead of the fabric, exactly where you'd hold the thing. That way it's still usable, you just need to hold your hand over the brand name. And on some other shit like wireless earbuds & smaller objects, the guys doing the printing can sometimes provide smaller velvety satchels to put the objects in, kind of like a gift bag, and I can usually print on those. Then you're just left with the plain unbranded object when you inevitably throw away the satchel.