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That’s exactly the conclusion she comes to late in the video: it’s that they cashed in on their deep supply of goodwill with their fans and betrayed them for higher margins. And then wrote the whole thing off by shutting it down suddenly right at the end of the quarter. We are living in a time of animal-backed-into-a-corner, hostile capitalism. The bubble on this system that was literally designed to pop, seems to be popping. So the capitalists are gathering up everything they can, faster and faster. Capitalism as a concept is inherently flawed. You can’t have infinite growth in a finite system. As has been pointed out innumerable times: that’s how cancer works. Not a sound financial system. But here we are, in what is essentially the “going out of business” mad dash by these leeches to grab as much as they can. Our water supply, our natural resources, the climate, the system of capitalism itself are all on the outs. And people feel that. And we’re getting angrier and angrier. This won’t end well, and it seems to be ending faster and faster. They know that. What they plan on doing with all that money after the collapse is unclear. But they’re winning. And that’s all they can conceive of.

Edit: lol I literally forgot as I went on writing that, that I was meant to be talking about Disney. But that’s pretty much what’s happening. They’re in the “squeeze harder” phase, where they’re ostensibly done growing and innovating, now they’re just going to squeeze everything they can out of the people that give them money. It’s about cost cutting, more extreme exploitation of their workers and customers, and essentially going for broke on what’s already there.