479
EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)
submitted 2 years ago by to c/pcgaming@lemmy.ca
152 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] 11 points 2 years ago (2 children)

At least that feels sort of organic.

Theres a classy (well... less sleazy) way to do it. if EA want to make the billboards in the next Need for Speed game real advertisements it wouldnt feel as bad as unskippable 30 second video advertisements before each race.

The problem is they will do both.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [–] 6 points 2 years ago (1 child)

    I'm pretty sure in game billboards with real ads has been done already

    And like, in sporting games having ads where the real stadiums have them isn't a huge deal to me as long as they don't interrupt or put focus on them.

    Though I'd prefer mock ads GTA style if you need ad space for realism purposes

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 1 child comment
    •