Enshittification has been enshittified.

Too much. Reminds me of that time not long ago where every lie was “gaslighting” all of a sudden.

It's a word that encapsulates our times very well. But I hear ya.

The word really started to become popular last year, especially regarding Twitter and Reddit.

It's a very accurate word for what is continuing to happen in this instance. This is not a bad use at all.

Yeah. I'm glad that people seem to have more interest in and understanding of rent seeking behaviors, but can we stop pretending this is new?

In this specific case, it's exactly the reason Cory Doctorow invented the word.

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two sided market", where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them.

https://en.wikipedia.org/wiki/Enshittification

Should we stop using a word because it describes reality too well? I see it everywhere these days, and it's an accurate descriptor.

I hate it. It's been used so much that it's lost all meaning.