Yeah. I used to run a website back in the very early 2000s that a local bicycle seller/repair shop used to pay me to have a little static banner for. It was just an image, that's it. No tracking, no malware, no silly animations or covering content, etc. It was unobtrusive.

Did I get a huge amount of money? No. But it paid for maintenance, and a bit to spare. It made me feel like the effort I was putting into the site wasn't wasted. It was relevant to the site content (cycling club in my town) and so was probably an effective advertisement.

Ads aren't automatically evil, but the way they exist now definitely is. I wouldn't dream of browsing the web without Firefox+Ublock origin.

The unbridled greed of companies has made me go out of the way to remove them all from my life. If they had been more restrained, I'd have happily accepted some ads as being the price I pay for using the web.