and will very likely be used to further the worldview of the creator.
This is absolutely correct. What worries me a bit is that it's also what those guys bank on. Being perceived the "less miserable" space I mean (as long as you're some white dude I guess).
I'm not sure if the.. uh.. "meme" helps in that regard, because, while the idea is to oppose them, it I think just contributes to their story and frame.
So, ideally, to be effective against (alt-)right, we would want to be the cool, capable people, you want to be around.
(This, I think, is also why omarchy is so style over substance. it's trying to own the "cool"-ness)