"We're carbon neutral!... assuming the dollar we gave to a company in a third world country results in the proper tree being planted, growing, and being undisturbed for 8 years!"
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That ONE trick EU bureaucrats hate: After German drug store chain DM lost a lawsuit over the term, they have now switched to using "environmentally neutral" on own-brand products. Although, maybe they're just waiting for the next lawsuit to be brought against them. (The products so labeled are generally a little bit better than the regular products but they still heavily rely on CO2 compensation.)
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