Loved this comment on the Ars article:

Hopefully this prevents confusion between the electric and internal combustion Intel CPUs.

Core: Doesn’t yet go to 11.

Really? What kind of lake are they now? Oh, meteor lake.

Remind me when they are at "toxic waste lake" or "out of lakes, sorry"

Ah yes, more brand cluttering and making it harder to tell what an 13G20H is

Oh boy can't wait for my Intel™ Core 7 Ultra Pro Max

They dropped the "i" but I'm going to hold out for Ultra Instinct

If I had to guess, the "Ultra" chips will be desktop-class chips and just "Intel Core" will be mobile-class chips

s/i/Ultra/g

So what is it that differentiates the "ultra" processors, is it the new K line?

Have not used an intel CPU since 4th gen. That was the last gaming PC I built and then my work got me started using macs. I don’t know if I could go back from the efficiency of the apple M line chips in a laptop form factor. I think it’ll be interesting to see if the rebrand does anything meaningful in the fight between their Core series and AMDs ryzen🤷🏻‍♂️

This is just as confusing as trying to figure out what graphics card to get for a computer. With all the brands using different naming and number conventions, it's hard to understand.