Kind of insane that a relatively small manufacturer like Framework is able to produce a laptop that has similar battery life, performance (Panther Lake chips are competitive with the base M5), build quality (CNC chassis), and QoL features as the Macbook Pros while also offering fully modular parts, upgradeable RAM and storage, customisable IO, a matte anti-reflective touchscreen (for one of those bits you need to pay an extra $200 to Apple for!), and the ability to install a freer OS (Asahi Linux currently does not support the M5 series well)
And by selecting the different options, it looks like an Intel X7 chip FW13 Pro with 16GB/1TB storage is more expensive than the Macbook Pro with the base M5 and the same memory config, but when you go to 32GB RAM and 2TB of storage, the Macbook is more expensive! Remember that you can upgrade the memory yourself on the FW, or reuse an M.2 from your old laptop/computer, saving even more cost! (FYI: this is UK pricing without tax or shipping, I'd imagine that would be a bit higher for Framework)
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