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Gambling ads on social media reach more than twice as many men as women (www.cam.ac.uk)
submitted 4 months ago by to c/technology@lemmy.world
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Study.

Young men were reached 2.3 times more than women across Meta platforms including Facebook and Instagram, even if the ads were not directly targeting men.

The age group most exposed to gambling advertising was 25 to 34-year-olds, who accounted for over a third of all unique accounts reached, a total of more than 6.2 million impressions.

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[–] 40 points 4 months ago* (1 child)

Fun fact: Australia's youth social media ban was lobbied by crooked betting agencies so that they could run ads without restriction.

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  • [–] 11 points 4 months ago

    There it is. Had been wondering who the creator of this solution to a problem with many better solutions was and why this was the answer and outcome, it's so much more base and low than I suspected.

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    • [–] 13 points 4 months ago

    ... Because they target young men deliberately as they're more likely to gamble...

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    [–] 5 points 4 months ago (2 children)

    They're literally half the ads Youtube sends me. Crazy long ones too.

    They're also powerful enough that they can get a lot of ad spots on national TV channels too (France), and only have to print a tiny unreadable warning about risks, while having a giant tagline saying "The important part is winning".

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    • [–] 5 points 4 months ago

    I wonder what the stats are generally on viewership of sports in comparison.

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    [–] 3 points 4 months ago

    People are getting ads?

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