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Gambling ads on social media reach more than twice as many men as women (www.cam.ac.uk)
submitted 3 months ago by to c/technology@lemmy.world
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Study.

Young men were reached 2.3 times more than women across Meta platforms including Facebook and Instagram, even if the ads were not directly targeting men.

The age group most exposed to gambling advertising was 25 to 34-year-olds, who accounted for over a third of all unique accounts reached, a total of more than 6.2 million impressions.

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[–] 13 points 3 months ago

... Because they target young men deliberately as they're more likely to gamble...

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