I bought an 4.7 rated amplifier on Amazon that broke the first day. Looking at the reviews closer, I noticed they were 100% paid reviewers.

When I tried to leave a negative review, Amazon stopped me, giving a generic message about fake reviews on this product. This product is still out their with a high rating and no way for actual purchasers like me to warn other customers.

Are fake reviews even a problem worth bothering with? The far bigger problem is that most reviews are just devoid of useful information. "Thing arrived and box looked pretty" is what most of them boil down to. If they are fake or not doesn't make a difference. Even a review that puts effort into itself, is largely useless when the writer didn't have multiple competing products at hand to compare. And on top of that you have the issue that products will frequently change under the hood, so even if the product was good a year ago, there is no guarantee you are getting the same thing when you order it today.

The whole online shopping landscape is a complete mess and fake reviews are really just the tiny tip of the iceberg. To really improve the situation you'd need some "Consumer Reports"-type effort that objectively evaluates a products performance and compares it to the competition. Depending on random people on the Internet to do the reviewing is kind of a lost cause to begin with.

Why would this hurt Amazon? People will just see a different set of reviews. It's manufacturers if crappy knock-off products that should be shaking in their boots.

I’m skeptical… how are the fake reviews identified and how do you avoid flagging real ones?

I just want native vertical tabs lmao

Amazon is in trouble

I don't see why. Fake reviews don't benefit Amazon. The review information is a value-add for them, and fake reviews detract from that.

Hell, if it actually is able to reliably detect fake reviews on Amazon -- which I doubt, but let's roll with it -- Amazon might buy the company that does the fake review detection to get it so that they can filter it.

This will work for 15 microseconds before people start deploying it as an adversarial training aid.

The dedicated websites to check amazon reviews like fakespot.com have been almost completely beaten. What is Firefox going to do differently?

So how much do I have to pay to boost the Fakespot rating of my product listing?

I must admit that I do like the built in page translation, which I guess was made by a similar team using ML and all. Maybe I will like this too? Feels a bit... niche. Maybe it's a stepping stone to any misinformation at some point?

Edit This actually might not be coming as a browser feature at all. Mozilla is trying to increase the size of their Mozilla.ai team, so perhaps it's really looking for people with AI knowledge with web tech and a track record of using it for a ethical purpose. This team would be well placed to build pretty much any AI based tool for the firefox ecosystem.

It is very nice to see Mozilla doing quite useful/helpful projects from time to time.

We're switching to Firefox!

I'm curious to see what Mozilla will do with the shopping assistant portion. Lots of browser extensions, and potentially even some of the Mozilla sponsors offer these types of features, and if Mozilla just stamps them out all at once by integrating that feature, it might lose them some financial support.

On the other hand, I do hope they don't start amassing huge amounts of training data from their uses. It would be a real bummer to not have a decent browser option anymore.

Does anyone know the split of Amazon's mobile app versus mobile web and desktop use? This won't have an impact on their proprietary app and that's a shame.

firefox hitting homeruns on user-friendliness with actually useful features that protect you online, while all other browser just wanna put more ads in front of your face.

Always sort by 1 star. And if the comments share similar issues. Do not buy.

And so it begins, the marketing world has got its claws in AI.