If this goes live, I'm out. YT premium is my most expensive subscription, but I watch enough YouTube that I'm OK with it, especially considering that it supports creators more than ad viewers. If I still get ads? Nah dawg. I'll divy up that money amongst patreons or whatever, and install add blockers.

I guess they are premium ads?

u/Dangerous-Pizza7054 from the article,

Seems like the user tracking "special promotion" overrides the premium. They don't even say whether it's expected or not. But my take away is that paying for premium may or may not show you ads, but you are definitely tracked and harvested for data. (Maybe even more so, since, well, you are more valuable to them.)

What ads? (User without premium, but proper browser and adblocker)

whos gonna prosecute any of this shit now

I'd bet that channel "members" don't get ads for that channel regardless of premium status.

IMO, Google made premium, almost nobody bought it. So they went after adblockers, hoping that people would get premium to get rid of the ads. People most just Adblock harder.

While this is happening, one exec is peering over the fence at twitch. Where they only way to get away from ads without a pretty good Adblock, is to subscribe to the individual creator.

So they make "memberships" to channels a thing.

Almost nobody buys that either. So they go... What if, even if someone is premium, we give them ads, unless they're a channel member.

Genius.

Paying to block ads per creator/channel/whatever, is a special level of bullshit that twitch has always had.

The system is working as expected. The companies are trying to find the best way to extract the most value from you using their platform.

The second i see an ad in cancelling my subscription

This is why I stopped paying them. Fuck them, you're just an source of income to them.

I use New Pipe for android and Freetube for desktop. I have all the YouTube premium features at $0 cost and no ads hehe

Yeah I stopped paying for premium once I’d figured out using Safari on my phone with an ad blocker works with YouTube still lol

It is just YT testing new exciting features, nothing to worry about.

Don't worry, simply pay for Youtube Premium+ to get rid of ads on Premium!

Grayjay on Android has been working damn near flawlessly for me. No clue if the parent company is to be trusted at this point or not- but I cannot argue with the results.

One of my biggest issues with the ads is that they're mostly scams. I just get ads for shit I know isn't real

This is normal, nothing to see here... except these wonderful ads!! - YouTube

Hi, would you like to try Youtube Premium PLATINUM for only another $2.99? It's EVEN MORE ad-free! We mean it!

A/b testing or code error?

Good, I hope they raise pricing too and pay creators even less. Make it hurt. It's the only language users understand apparently.