I suspect a lot of subs will come back online just so they can publicly coordinate and announce their permanent shutdowns or migrations to somewhere else. If Reddit doesn't relent by June 30 (or maybe even if they do), I think we'll see a lot of communities permanently go dark.

Dabaghi notes this pause will be shorter than more prolonged advertiser boycotts on Twitter and Meta. Still, Reddit has been working on its relationships with advertisers, and any accumulated goodwill could be diminished if the precarious situation continues.

Let's hope the mods of the larger subs stay the course

Campaigns have notched slightly lower impression delivery and consequently, slightly higher CPMs, over the days of the blackout, Johnson said. If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms. The moderator blackout is supposed to end Wednesday.

Damn. Too bad the mods settled on a two-day blackout. Shoulda gone for a week to start…

This article has some strange framing to me.

Currently, these protests are impacting a small percentage of Reddit’s more than 100,000 active communities.

This completely ignores that the 8000+ subreddits that went dark account for a VAST majority of content and traffic on the site.