Reddit Migration

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Ripples Through Reddit as Advertisers Weather Moderators Strike (www.adweek.com)

submitted 1 year ago by [email protected] to c/[email protected]

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Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

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[–] [email protected] 1 points 1 year ago

inability to advertise to 3P users

And this isn't even strictly true. Reddit could have given 3P apps the option to pay a reasonable price for the API, or they had to serve Reddit's ads to avoid paying the fee, it would be a fair compromise.

It sounds to me like Reddit can't profit from ads, even if the 3P apps served them. If that's true, Reddit is doomed, and investors will see that as they approach the IPO.