I think you're right in some cases. Maybe this woman is one of those cases.
I think that for some others "wokeness" is fairly well defined but they know that it is a dog whistle. They know that if they were to explicitly define it they would say the quiet part out lond. They would reveal that "wokeness" means "acceptance, inclusion, and celebration of fundamental differences between people". They would reveal that being "anti-woke" is just a way to say "Hi, my name is Ron and I'm a bigot".