Basically modern language with modern tooling. It's what C++ would look like if it had been designed today. The big thing though is the abstraction of ownership and lifetimes which took C++ ideas of scopes, smart pointers, and destructors and polished them into something much more powerful. Simply put it's possible to design APIs in Rust that are literally impossible to express in any other language, and that's a big deal.
Added on top of that is a modern dependency management system that is severely needed in languages like C and C++, and a very powerful meta programming system that enables compile time code generation and feature selection that's much safer and powerful than C and C++ fairly primitive pre-processor (although C++ STL does come close).