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Along with everything else wrong with this: your icon is literally your brand, and you want your branding to be flawless + everywhere.
This would be like Nike putting an ugly pixelated version of their logo on cheaper sneakers to encourage you to buy more expensive ones; whatever pocket change they made from upgraders would be dwarfed by the damage it would do to their trademark.
This. This is what most baffling. Why hide your main icon, your BRAND, behind a paywall? It is simply idiotic. They are really desperate for cash.
OUR APP ICON WILL LOOK SHITTY UNLESS YOU PAY US MORE! HAHAHA!
I seriously don't understand how they think this will increase sales.
Teenagers and poor students love paying for things, right? Right?
The only thing I can come up with is when reddit was shitting the bed most egregiously, all of the news outlets were showing the app icon in images/thumbnails. Perhaps they wanted to distance a bit from the bad publicity?
Not that having a Doge button is any kind of brand recognition. I'd argue it's juvenile for such a "grown up company", or whatever Spez said about adult business, hehe.