Me personally? I've become much less tolerant of sexist humor. Back in the day, cracking a joke at women's expense was pretty common when I was a teen. As I've matured and become aware to the horrific extent of toxicity and bigotry pervading all tiers of our individualistic society, I've come to see how exclusionarly and objectifying that sort of 'humor' really is, and I regret it deeply.
I like the Battlestar Galactica solution to this: sir should not be gendered. It should just be a term of respect and maybe authority. It's gendered more out of convention than definition. I don't know how we reach that point, but that's my reference. I think it basically has to start with the military. They should stop using ma'am for women and use sir.