Considering that Valve makes more money per employee than most major tech companies, it definitely seems like it would still be turning a profit if its share of sales were reduced to 15 or 20 percent. Steam's services aren't free; the 30% fee inflates the price of games by 43%. As with any company Valve needs to have a high enough profit margin to cover long-term costs and R&D budgets, but the 30% cut is an outdated industry standard from when server operating costs were substantially higher than today.
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