The proliferation of home cell internet and Starlink's internet has had a nice downward pressure in many markets. Both are often surprisingly good, even for heavy internet users. They are something worth checking out in your area.
Edit: Note, if you look into satellite internet, Starlink is pretty much the only one that doesn't suck. This is due to the satellites being in low earth orbit (fairly close) rather than way, way off in geostationary orbit.